Cobra Effect · Thinking and evidence

Correlation is not causation

Two things moving together may share a hidden cause.

7 cards, read aloud in 2:28, with a test and sources.

A handcart with a striped awning and a tub of ice cream on a sunny seafront promenade

In July the ice cream carts do a roaring trade. In July people drown.

Plot the two across a year and the lines rise and fall together, almost perfectly. More cones sold, more people lost. Nobody has ever proposed banning the ice cream.

Summer is doing both jobs.

Heat sells cones. Heat fills the rivers and beaches with swimmers. The two lines move together because a third thing is moving them both. It is usually hiding in plain sight, and it is usually the weather, the money or the calendar.

Two things moving together is a clue, not a verdict.

Maybe the first causes the second. Maybe the second causes the first. Maybe something else causes both, or maybe you got unlucky with a small pile of numbers. Four stories fit the same chart, and the chart cannot tell you which.

Medicine learned this at enormous cost.

For years, women taking hormones after menopause had fewer heart problems than women who did not. When it was finally tested by drawing lots, the benefit for the heart did not appear. The women who took it had been healthier and better off to begin with.

The tie breaker is a coin, not an argument.

Randomise. Split people into two groups by chance, change one thing, and wait. Chance shares out everything you never thought to measure, the rich, the careful and the already ill. Then a difference at the end has nowhere else to have come from.

When you cannot randomise, you can still be careful.

In 1965 Austin Bradford Hill set out nine things to weigh before calling a link a cause. How strong it is, whether it repeats, whether more exposure means more harm, and whether the cause came first. None of them is proof alone. Together they build a case.

The question to ask the next chart you are shown.

What else was going on at the same time? And who decided which people ended up on which side? If chance did not choose, something else did, and that something is your answer.

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